Go-to-Market Strategy
Go-to-Market Strategy (Revised for Collaboration)
Section titled “Go-to-Market Strategy (Revised for Collaboration)”Sequencing: Win One Primitive at a Time
Section titled “Sequencing: Win One Primitive at a Time”| Company | First Primitive | Expanded To | Time Between |
|---|---|---|---|
| AWS | S3 (storage) | EC2, Lambda, 200+ | 6 months to EC2 |
| Stripe | Payments | Billing, Atlas, Identity | 4+ years |
| Supabase | Database | Auth, Storage, Edge, Realtime | Gradual over 4 years |
| Resend | react.email (OSS wedge) | OSS first |
Our Sequence
Section titled “Our Sequence”Month 0-6: Mailmolt (win email)Month 6-12: Findable (win skill discovery)Month 12-14: Workspace MVP (MCP server + R2 + human dashboard)Month 14-18: Workspace growth (collaboration features, enterprise)Month 18-24: Suite integration (unified identity + workspace)Target Audiences (Revised — Humans Added)
Section titled “Target Audiences (Revised — Humans Added)”Audience 1: OpenClaw Agent Operators (PRIMARY BEACHHEAD)
Section titled “Audience 1: OpenClaw Agent Operators (PRIMARY BEACHHEAD)”Who: Developers running OpenClaw agent fleets — solo founders with 3-10 agents, small teams with multi-agent workflows, power users on Pi/ClawBox hardware.
Why first: They feel the pain most acutely. OpenClaw agents run autonomously 24/7. Humans have zero visibility. Files live in local markdown. 7 open GitHub issues describe exactly what we build. 100K+ active instances = large addressable market.
How to reach: Publish AgentDrive Skill to ClawHub (instant distribution to 100K+ instances). Post in OpenClaw Discord (13K members) and X community (22K members). OpenClaw-specific quickstart in docs.
Conversion: ClawHub install (free) → self-host → hit limits (multi-device, collaboration) → managed Starter ($5) → invite team → Team ($15)
Audience 1B: Cline / Claude Code Developers
Section titled “Audience 1B: Cline / Claude Code Developers”Who: Teams using Cline (5M+ installs), Claude Code, Roo Code, Cursor for coding with AI agents.
Why second: Session-based agents lose context between sessions. Teams need shared project context. Less urgent than OpenClaw (humans watch the terminal/IDE) but larger market.
How to reach: MCP server on npm. Cline Marketplace listing. Claude Code integration guide.
Conversion: npm install → Trial → Starter ($5) → Team ($15)
Audience 2: Product Managers / Domain Experts Overseeing Agents (NEW)
Section titled “Audience 2: Product Managers / Domain Experts Overseeing Agents (NEW)”Who: Non-developers who manage or review agent outputs — content managers, compliance officers, data analysts.
Why second: They’re the USERS of the human dashboard. They need to see what agents are doing, add feedback, approve outputs.
How to reach: Dashboard demos, enterprise marketing, Google Workspace comparison. Screenshots of the human experience, not code.
Conversion: Invited by developer teammate → active human user → Team/Enterprise upgrade
Audience 3: Enterprise IT Teams
Section titled “Audience 3: Enterprise IT Teams”Who: IT teams deploying agent fleets at scale.
Why third: Longest sales cycle, highest ACV.
How to reach: Compliance marketing (SOC2, audit trails), identity partnerships.
Conversion: POC → department → org-wide
Developer + Human Adoption Playbook
Section titled “Developer + Human Adoption Playbook”The Open-Source + Dashboard Model
Section titled “The Open-Source + Dashboard Model”Step 1: Open-source the MCP server + ClawHub Skill (Month 10-11)
- Core MCP server: write, read, list, share, search, comment, watch
- OpenClaw Skill wrapper (same tools, packaged as
skill.mdfor ClawHub) - Self-hostable with local filesystem or R2
- Published to npm, registered on Smithery/PulseMCP
- Published to ClawHub (instant access to 100K+ OpenClaw instances)
- Listed on Cline Marketplace (access to 5M+ Cline installs)
- The MCP server + Skill IS marketing for developers
Step 2: Launch managed service + human dashboard (Month 12-13)
- 7-day trial, then $5/month minimum
- Human dashboard: file browser, activity feed, comments, agent status
- Time to first collaboration < 10 minutes
- Beautiful docs with framework-specific quickstarts
Step 3: Show the human experience (Month 13-14)
- This is the key differentiator in marketing
- Demo videos showing: agent writes file → human gets notification → human views in browser → human adds comment → agent reads feedback
- Screenshots of the dashboard (not just code)
- Blog: “What Your AI Agents Are Working On — A Dashboard for Humans”
Step 4: Community + Enterprise (Month 14-18)
- Discord for developers
- Enterprise landing page with compliance messaging
- SOC 2 Type I
- Partnership with identity providers
Launch Sequence
Section titled “Launch Sequence”Week -4: Blog: “Why Agents and Humans Need a Shared Workspace” Week 0: Open-source MCP server + managed service + dashboard Week 4: Show HN + Product Hunt (emphasize the human dashboard) Week 8-12: Framework integrations, case studies, enterprise outreach
HN Post (Revised for Collaboration)
Section titled “HN Post (Revised for Collaboration)”Show HN: [Product] – Shared workspace for AI agents and humans
Your agents write reports, analyze data, generate code. But you can'tsee their work. You can't comment on it. When the session ends, itdisappears.
We built a shared workspace where agents and humans collaborate:
- Agents write files via MCP (any MCP-compatible agent)- Humans view files in a web dashboard (like Google Drive)- Humans comment, agents read feedback on next run- Everything versioned with agent/human attribution- Permissions: agents can't access what they shouldn't- Activity feed: see what every agent is doing, real-time
Open source (MIT): npm install @agentvault/mcp-serverDashboard: [url] (free trial)GitHub: [url]
Works with Claude Code, OpenClaw, LangChain, CrewAI, anything MCP.Channel Ranking (Revised)
Section titled “Channel Ranking (Revised)”| Channel | Impact | Notes |
|---|---|---|
| ClawHub listing | Highest (NEW) | Instant distribution to 100K+ OpenClaw instances |
| Documentation | Highest | AI assistants recommend from docs |
| OpenClaw Discord (13K) + X (22K) | High (NEW) | Direct access to primary beachhead users |
| GitHub / Open Source | High (sustained) | MCP server + Skill = permanent distribution |
| Hacker News | High (burst) | Lead with “human dashboard for autonomous agents” |
| Dashboard screenshots | High | Visual proof — “see what your OpenClaw agent is doing” |
| Cline Marketplace | Medium-High (NEW) | 5M+ Cline installs, one-click install |
| X/Twitter | Medium-High | Build in public, show the dashboard |
| Product Hunt | Medium | Combine with HN launch |
| YouTube | Medium (long-tail) | Tutorial: “See what your agents are working on” |
| Medium | r/ClaudeAI, r/programming, r/ArtificialIntelligence | |
| Enterprise marketing | Medium | Target PMs and compliance, not just devs |
Pricing Strategy
Section titled “Pricing Strategy”Land with Collaboration, Expand with Usage
Section titled “Land with Collaboration, Expand with Usage”$5/month Starter includes 3 agents + 2 humans. The human seat count creates expansion revenue — as more team members want dashboard access, they upgrade.
Bundle Discount (Suite)
Section titled “Bundle Discount (Suite)”| Bundle | Individual | Bundle | Savings |
|---|---|---|---|
| Mail + Workspace | $10/month | $8/month | 20% |
| Mail + Workspace + Skills | ~$15/month | $12/month | 20% |
| Full Suite (Team) | ~$35/month | $25/month | 29% |
Key Metric
Section titled “Key Metric”“Time to first human-agent collaboration” — 10 minutes from signup to an agent writing a file that a human views in the dashboard.
Partnerships
Section titled “Partnerships”Integration Partners
Section titled “Integration Partners”| Partner Type | Examples | Value |
|---|---|---|
| Agent frameworks | LangChain, CrewAI, AutoGen, Google ADK | Distribution to developers |
| Agent compute | E2B, Daytona, Modal | Complementary (compute + workspace) |
| Agent identity | Keycard, Strata, CrowdStrike/SGNL | Trust and compliance |
| Human collaboration | Notion, Slack (webhooks) | Notifications → human collaboration tools |
Standards Alignment
Section titled “Standards Alignment”| Standard | How We Align |
|---|---|
| MCP | Primary agent interface |
| A2A (Google) | Cross-agent file sharing |
| OIDC-A | Agent identity authentication |
| NIST guidance | Agent identity/authorization compliance |